How to write a food and recipe blog post like a PRO

Hi I’m Praneeth Kumar.

In this blog post you will learn how to write a food and recipe blog post.

After reading this step-by-step guide all of your doubts and queries regarding how to write a food blog will be answered.

So Without further ado let’s get started.

Here is a 30000 foot view of the blog post.

How to write a food and recipe blog post?

In this blog I will teach you step by step on how you can write a food recipe blog post like a pro.

So let’s dive right in.

Step1: Do the keyword research first.

Before writing any blog post whether it is a food blog or any business blog the first and most important thing you need to do is to do the keyword research for the blog.

Keyword research is a process of finding Phrases and sentences that people are searching for on the Internet and on search engines and social media platforms regarding your topic.

Keyword research is the first step to writing a blog post because if you don’t do keyword Research and just write blog posts depending upon your own interest and ideas then

if the people are not searching for those topics on the Internet then there is no use for writing that blogs because you will not getting any traffic from it whatsoever.

There are many popular free and paid keyword research tools that you can use in order to do keyword research for your blog and some of the most popular ones are,

I will not dig deep into how to do keyword research, this blog is about how to write a food blog not how to do keyword research, if you want to learn more about it.

You can also read my ultimate guide on how to do keyword research using Google search without using any keyword tool for absolutely free of cost and identify the keyboard competition as well.

Now I assume that you have got a good list of keywords that you want to target in your blog post so let’s move forward and see what next you need to do after finding relevant keywords for your blog.

Step2: Do all the necessary research and homework for the blog post.

After you have decided the target keyword for your blog it’s time to do some relevant research and homework before you start writing blog posts around the keyword.

There are a few Important things that you need to do to which are,

Search intent- what the user is actually looking for and mean when he searches those keyword phrases in Google.
Understand Audience-who is your target audience male or female, what is their age, pain points, employment status, are they literate, problems, etc, you need to know all the things in order to create better content that connect with your audience on a deeper level.
Type of blog-is it a list based blog, a how to guide, a food or recipe review post, or a step by step tutorial that you want to publish around that keyword on your blog.

After you get to know all this important things,

You should do all important research and gather all the important information that you want to cover in your blog post and

create a basic outline and include all the information in the basic draft before you start writing the blog post.

This will give you a bird’s eye view on what you want to write and what to include in your content and blog.

For more ideas and inspiration you can also check out your competition like what your competitors have written regarding that keyword on their website so that you can create a better resource of information than them.

Step3: Start writing blog posts.

Now you should consider starting to write the blog post.

Every blog post that you write must be divided in three important sections called introduction, body and conclusion.

Make sure that you capture the audience’s attention in the introduction of your blog post and don’t make your intro long and boring.

You can ask any relevant question to your audience in the introduction or engage your reader with them in an interesting story,

In body of content, you should write about all the information that the user is looking.

Make sure you divide your body of content into multiple subheadings so that it is easy to skim and read rather than just having big blocks of text.

Also consider using FAQ section at the end of the blog post to answer all the closely related questions of your user related to the topic.

While concluding the blog post in the conclusion always make sure that you include a call to action.

A call to action defines What The Reader aka the user should be doing after reading your article throughout the end.

A call to action is the exact place and opportunity where you can convert your readers into potential leads and customers for your blog and business aka make money in future because,

when people read blogs completely till the end,

if the content in blog post is high quality, they will definitely be happy if it solves their problem and

by the law of reciprocity, your audience can be willing to buy your product, become a lead or a regular visitor of your blog.

You can use many different types of call to actions like asking the Reader to sign up to your blog or requesting them to share the blog post.

It depends upon you.

Here is an image of CTAs you can use in your blog posts.

But make sure that while you are writing a blog post for your blog audience, make sure that the blog tone is in a conversational mode,

Think of writing a blog as talking to your friend online and solving a problem for your friend.

In such cases, you should be using words like you, yours, instead of they, theirs.

Write blog posts like you are speaking to one person not many.

When readers read your blog post, it feels like they are actually involved in a direct conversation with you and you are directly speaking to them.

This is probably one of the big writing lessons I have learnt from reading and writing over hundreds of blogs on the internet so far.

Don’t make your blog official or formal like you would be writing to a government official in letters,

use informal language, personalize your blog, make your blog enjoyable to read, make your blog engaging,just like I do.

You got it.

While writing the blog post you can also use free grammar checker tools like grammarly to remove all the spelling errors and sentence errors of your blog.

Having lots of spelling errors and wrong sentence formation can hurt your blog credibility and it does not help you build a good conversation and a relationship with the reader as the author of the blog.

So always avoid spelling errors.

Step4: Include multimedia.

You should always make sure that you’re constantly and frequently adding images and multimedia in your blog post to make your blog visually appealing to read.

As a matter of fact blog posts which contain at least one image get 94% more views than posts with no image and multimedia.

So, while writing the blog post make sure the add different types of multimedia in your blog post like,

Images.
GIFs.
Screenshots.
Videos.
Infographics

All these things apart from just blocks of text, these are important to make your blog appealing and engaging to read for your audience.

In a food recipe tutorial or review, to explain the point better you should focus on using more multimedia like images and videos of food recipes rather than just relying on the text.

When you are writing about a food recipe blog avoid using stock photos for your recipe blog rather take your own photos of the recipe, that looks more genuine and credible.

You can also consider using graphic design tools like Canva to produce amazing custom images for your blog instead of using stock photos for your blog post featured images.

Read Canva review.

As a food blogger, you can also use Pinterest to drive traffic to your website.

By the way you can use canva to create pins for Pinterest.

The point I am trying to make is that just by reducing the use of stock photos which cannot really be trustworthy and reliable, that don’t stand out, use custom images, original food photos, graphics and GIFs instead which are unique and different.

It can help your food blog look more genienue, trustworthy.

Step5: Optimize the post for UX.

When you have completed the drafted version of the blog post, now it’s time to optimise the blog for optimal User experience.

There are a few important things and changes you have to make in order to make your blog post better for users.

Include short paras, avoid large blocks of text, make your blog paragraphs less than 4 lines.
Avoid plagiarism and use tools like duplichecker to remove Plagiarism from your content.
Whenever you are taking an external quote or statistic then always link out to relevant sources which makes you more credible and trustworthy.
Use Hemingway editor to improve the readability of the blog.
Properly design and structure the layout of the blog post along with the images which flows smoothly.

Optimising your blog for better User experience is the most important part of writing a blog post because,

you are not writing a blog post for search engines or robots rather you are writing it for users who will visit your website and read your articles from search engines like google after entering keywords or from social media so,

if you don’t really make users happy with your blog post then your target is not achieved, users will Bounce away from your website and they will not visit your website in future and you may not be able to make money.

Step6: Optimize the post for SEO.

Only after you have optimised your blog for User experience you should consider optimising it for search engines as well because that is where you will be getting the maximum traffic to your website.

There are a few important things you need to do to make your blog SEO friendly.

Include the target keyword of your blog in the first hundred words of your blog especially in introduction.
Include the target keyword in the title, meta description and URL of the blog post.
Make your URL and permalink short.
Always use links in regular intervals of your blog like link out to external websites whenever you need and be helpful for your audience, linkout to your own blog posts aka internal links to make your blog a better resource and helpful for users.
Add alt text and compress the image sizes before you upload them on your website.
Include your blog posts in relevant categories and use proper tags.

If you are starting a food blog on wordpress then you should definitely install a plugin called rank math in order to optimise your blog for on page SEO.

Optimising your blog post for search engines is also very important because search engines like Google are where you will be getting the consistent traffic to your blog post over a period of time after you publish it.

Step7: Proofread and publish the post.

After you have made all the changes that I have mentioned in the blog make sure that you proofread the blog like read the blog out loud to find and solve errors in sentences and spellings, let your friends see and read the blog and

let them give you some constructive criticism about the blog which you can implement and after all the things are done you can consider to publish the blog posts on your website.

These are all the important things you need to know in order to write a successful food and recipe blog post and

make a food blog successful and you can also read my additional guides regarding getting your blog successful like,

With that being said let’s conclude the blog post.

Ending remarks;

These are all the things you need to know about how to write a food and recipe blog post.

Share this blog post with your family and friends if you have found it helpful.

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Do comment down what you think about the blog post and how to write a food blog.

I will catch you next time till then keep learning and keep growing.