Hi I’m Praneeth Kumar.
In this blog I will walk you through 10 best social media platforms for bloggers to promote their blog & grow.
All of the social media platforms I mention in this guide are unique in characteristics and can help you grow your blog immensely and all my statements in this blog are backed by statistics so you can trust them.
So without further ado let’s get started.
Here is a 30000 foot view of the blog post.
10 social media platforms best for bloggers in 2021.
Launched back in 2003, linkedin is a popular social media platform with a user base of 660 million audience using the platform and 303 million using it every month.
It might not be attractive when I lay down the numbers of linkedin compared to other social media giants like Facebook with more than a 2 billion people using it but we need some context here,
The fact is that,
- 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
- LinkedIn is the most-used social media platform amongst Fortune 500 companies.
- Out of 87 million Millennial users who use linkedin, 11 million are in decision-making positions.
So even though LinkedIn is not one of the big guy in terms of pure numbers and figures, understanding what kind of people use the platform is really game changing.
- LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
LinkedIn is largely job oriented platform where people will be looking for jobs and for getting hired, I only know social media as a platform where,
People can share and connect with other friends and enjoy their time but LinkedIn has changed my perspective towards social media making me a more professional and business, work oriented person.
How to use linkedin for your blog?
Let’s take a look at a couple of ways you can use LinkedIn to promote and grow your blog.
You can of course share your blog post links on your LinkedIn with the featured image to let users know about it and,
you can use your LinkedIn profile as a CV and get hired by the b2b companies as a freelance writer or you can connect with other business owners and do digital marketing services to their business like start a digital marketing agency of your own.
You can also Republish your entire articles on LinkedIn as well as content since Google does not punish for duplicate content.
Also the fact is that the average lifespan of a LinkedIn post is 48 hours which is 9x more than facebook posts.
You can also generate new leads and potential customers for your business through LinkedIn by advertising your blog through paid ads on linkedin.
Just keep in mind if you are a blogger you & your blog must have a LinkedIn profile no matter what, it is a platform for professionals and businessmen, LinkedIn profile will help you build your EAT score & establish your expertise.
Launched in 2010, Pinterest is a visual search engine.
This is the only platform at present where you can have a chance & still expect to get your posts viral and get gigantic traffic your way amid the competition.
Pinterest is not just a search engine but it is also a social media platform.
Unlike other social media platforms, what’s really amazing about pinterest is that each post that you upload on Pinterest can be connected with an external link to a website or eCommerce Store.
You won’t get similar features in other social media platforms.
And compared to other social media platforms like Facebook and Instagram, Pinterest is more beneficial for bloggers because the content you publish on Pinterest is long lasting and more evergreen.
According to influencer marketing hub, Pinterest posts have a three-month lifespan compared to Facebook’s five to six hours and Instagram’s forty-eight hours. Twitter has the shortest lifespan of fifteen to twenty minutes.
This is the main reason why I have not included Twitter in my list, now let’s get back to Pinterest.
And most of the people who use Pinterest are women and they use Pinterest for various reasons like to buy products and to get new ideas and inspiration so that they can bookmark them.
The only disadvantage is that it does not work for all type of bloggers, because the majority of people who use Pinterest are women so,
if you have a blog that talks about fashion, beauty, health, home DIY, making money and things that make a woman interested would be a great deal, Pinterest can become a big source of traffic to your website.
How to use pinterest for your blog?
As I have said earlier that pinterest is the only platform which allows you to add external links to every post that you upload.
There is a popular feature in Pinterest called repinning as you know retweets in Twitter, this feature in Pinterest helps you increase your pins reach when other people save your pins on their account.
That is really awesome.
This means that you have lots of opportunities to drive high quality traffic to your website from Pinterest if you get it right.
Because Pinterest is largely focused on visual elements so you should be creating vertical images called pins of
you can use many popular graphic design tools like canva to create amazing Pinterest pins using the drag and drop features and lots of templates.
- Read Canva review.
Because Pinterest is also a search engine, you should add a few important keywords that properly describe the Pinterest post within the description and the title so that it can rank in the pinterest search results.
The only downside of using pinterest is that you should be constantly publishing content on Pinterest which is approximately 15 high quality Pinterest pins to get traffic and stay relevant, so it is a very active & time consuming process.
Thankfully there are many popular tools like tailwind tribe which you can use to join group boards and schedule your pins &
Share other pins of other people on your account and grow your Pinterest account and get more traffic and exposure.
You can learn more about Pinterest Optimisation here.
You can also use Pinterest to do keyword research, all you need to do is to observe the auto suggestion that pinterest show when you search anything in the search bar of the platform,
All those autosuggestions make up good keywords because those keywords are the ones that people are searching a lot on the platform which can make a good blog post.
Pinterest is one of the best social media platforms you can use to grow your traffic of your blog because it is not just a social media but also search engine like Google and
because it is largely visual oriented with images and videos all over the platform with little text, so many people use Pinterest over Google and other search engines because it is more pleasing and appealing.
This doesn’t need any introduction.
Facebook is the largest social media platform on the planet with more than 2.89 billion people using it which is one-third of the Global population.
That is jaw dropping.
Launched in 2004, started as a fun project called facemash to become the most used website on the planet, the journey is amazing.
How to use facebook for your blog?
The fact that most people who use Facebook for their blog just share the post with a featured image on the platform makes sense.
But because of the number of people who use Facebook is so gigantic so,
In recent years Facebook has made a few tweaks and changes in its algorithms because of that it has reduced the organic reach of the posts that you publish on Facebook.
Facebook claims that it is doing that to reduce the spam on the platform.
The organic reach is also decreasing on Facebook because of the extreme competition and the number of people who want to use Facebook to drive traffic to their website for free.
Because of that according to Hootsuite, Facebook organic reach is around 5% which is one in every 19 people who see your Facebook post you posted.
So if you are hoping to get lots of traffic and getting viral on Facebook is out of the scenario now.
So, if you are still just posting your blog post links with the featured image on Facebook is not really worth it, because the average lifespan of a Facebook post is less than five hours.
So I would suggest you to Share and Republish your blog post on Facebook blog with a link back to your post instead of just posting your blog post links on Facebook along with featured images.
You can also join many popular Facebook groups and pages related to your industry and increase your network and build connections with people.
Using these Facebook groups and pages you can find new clients for your digital marketing agency or you can get new guest posting opportunities to grow your blog, either way you can grow your blog.
You can use Facebook for many other ways apart from getting traffic, you can also interact with people in Facebook groups and
ask about what are the problems they have in that industry so that you can find new content ideas which you can target in your blog posts.
share all the old posts you published on your website to your social media accounts automatically without any manual intervention.
This can save you a lot of time manual sharing your each and every blog post on social media platforms especially on Facebook and LinkedIn.
Launched in 2010, Quora is a popular question & answer website where anyone can create an account on Quora for free with a Gmail account and start asking or answering questions on the platform.
It is more or less like a forum where people discuss things from Pokemon to political issues.
Quora is also a social media platform with features such as like, comment, share, block, report, create groups, search bar, etc.
People ask and answer questions on almost every topic you can think of on the planet.
Because of which this platform has more than 300 million active users using it every month.
Majority of the people using Quora are Americans with 34 percent, followed by India with a 22% user base.
How to use quora for your blog?
There are couple of ways you can use quora for your blog,
First Things First,
Because quora is essentially a question and answer website you can find lots of amazing questions and
keywords the people post on this platform which can be amazing blog post ideas which you can target in your blog related to your industry.
All you have to do is to search any keyword in the search bar of quora and you will get lots of Amazing questions related to that keyword that people post and answer in the results like this,
Many popular keyword research tools like answer the public get lots of keywords from these platforms like Quora.
You can also create your own group on Quora and interact with people like you do on Facebook groups.
Last but not least because people ask lots of questions on Quora you can answer right on the platform but,
at the end of the answers you can ask people to either visit your website to learn more about the question in detail in the blog post you published or,
You can also add affiliate links in the answers you write on Quora and make money when people purchase the product from your affiliate link on Quora.
But if you add affiliate links, you must let users know that it is an affiliate link and you get a commission when other people purchase it from your link.
Launched back in 2005 it is one of the most popular forums and a social media website.
Wikipedia describe the platform as,
reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members.
Like Quora it is also one of the most popular forums sites, where anyone can register and answer questions and ask questions and stuff.
This platform has more than 330 million active users using it every month and according to Oberlo,
reddit is one of 10 most used social media platforms in the USA, according to Wikipedia, it is the 18th most visited website on the internet.
So, it can be one of the best platform you can use to grow your blog for sure because majority of the users are from USA, and
western countries and getting traffic from such countries is great because those people have higher purchasing power and are very attractive for advertisers and help you get more income.
How to use reddit for your blog?
Similar to Quora, you can use reddit to find new content ideas for your blog through different subreddits, as a matter of fact there are many popular keyword research tools like,
All these keyword research tools actually get a lot of keyword ideas and suggestions from subreddits.
And the fact is that most of the keywords you find are low competition ones with high search volume because people only ask questions on reddit or,
even Quora which if they do not have found relevant answers on search engines like Google, This can be a great deal for you to drive lots of quality traffic to your website from both Google and reddit.
That is amazing isn’t it?
You can also share content on Reddit like answering peoples questions and depending upon how many people like your content and give you an upvote,
Your content performance will increase and you will get more views and exposure.
The Platform’s algorithm works like this,
More Upvotes for content means more people like it then let’s show this post to more people and increase its exposure.
You can also drive lots of high quality traffic to your blog from publishing content on reddit through links.
All you have to do is to register with a free account to get started with using reddit.
Telegram is a free and open source, cross-platform, cloud-based instant messaging software.
Telegram is also one of the most popular applications on both Google Play Store and App Store of Apple.
The Telegram app is available to download in 155 countries (out of 175 countries).
Telegram has 500 million monthly active users. An increase of 150% since 2018 and it has 55 million daily active users.
How to use telegram for your blog?
You can either join many popular Telegram channels related to your industry and start promoting your website or share your blog post articles so that,
You can drive traffic to your blog from Telegram or you can create your own Telegram channel and ask your website visitors to subscribe to your Telegram channel as well.
The benefit of using Telegram is that unlike social media channels like Facebook and LinkedIn because
Telegram is an open source software, you own the audience on your telegram channel and your organic reach is not limited to a certain percentage by changing policies and algorithms of any private company,
Like Facebook you can drive lots of people to your website using telegram and you can also obviously interact with your blog audience and get new opportunities for guest posting and find new content ideas by interacting with people.
I don’t think YouTube also needs any special introduction.
YouTube is the second largest search engine and social media platform after Google and Facebook.
As per 2020 more than 2 billion people use YouTube.
Out of 2 billion people 16% of the users are from America.
Here are some interesting statistics about YouTube that should convince you to use YouTube for your blog.
- People watch more than 1 billion hours of video on YouTube every single day.
- 70% of viewers bought a brand after seeing it on YouTube.
YouTube can be a great place and platform for you to grow your blog and increase your revenue because a large majority of people use YouTube to learn things like how to fix & solve some issues, not just to watch comedy videos.
How to use YouTube for your blog?
If you have enough time and investment then you can create your own videos on YouTube from blog posts like repurposing content.
The fact is that video content is 50 times better & easier than text content because videos require less energy and attention.
When you publish videos on your YouTube channel you can ask your YouTube subscribers & audience to visit your blog to learn more about the topic from your blog post,
which can lead to more branded searches of your website on Google and as we know more branded searches means higher rankings and more authority in Google.
You should also use YouTube to grow your blog because, when people first visit to your blog or website, it is called as cold traffic which means the people really don’t know you much as the person behind the blog so,
they would not be really convince to purchase the product from you at the very first moment, but when people watch your videos on YouTube,
They get to know you as a person. They can see your face and connect with you on a human level. YouTube will help you build more trust with your audience compared to blogs.
And you can turn your blog audience from cold traffic to hot traffic and get more clients and customers for your business because your customers already know who you are as a person and how you look, etc.
You can also share the blog post you published on your blog on your YouTube channel and drive traffic from YouTube to your website,
you can also find new content ideas that you can write on your website from comments of users of your YouTube channel related to your industry,
You can also conduct surveys and polls together with interesting data and statistics that you can publish on your blog.
You can also embed your YouTube videos on your blog post and increase the users dwell time on your blog.
And of course you can get more revenue and income by publishing videos on YouTube through sponsorship and ads.
These are a couple of ways you can use YouTube to grow your blog and revenue.
Launched back in 2010, Instagram is also one of the most popular social media platforms dominated by images and videos content all across the platform.
Currently it is owned by Facebook as it acquired it in 2012 for 1 billion dollars.
Instagram is included among one of the top 5 social media platforms on the planet with more than 1 billion people using it.
Let’s take a look at couple of ways on how you can use Instagram to grow your blog and make money
How to use Instagram for your blog?
Instagram can be a key social media platform for your blog if you write about things related to fashion, beauty and fitness types of topics.
You can create your own instagram page and account of your blog and
post attractive images and videos created on canva and build your personal brand because Instagram is one of the best platforms to do influencer Marketing because 67 percent of brands use Instagram for influencer marketing.
Instagram can be very much useful for your blog if you have any product that you can sell,
you can share your product testimonials in Instagram stories which can lead to more branded searches of your product on Google and eventually more clients for your business.
Because the fact is that,
50% of people made a purchase off the platform after seeing the product or service in Stories.
36.2% of B2B decision-makers use Instagram to discover and research new products and 81% of users say that they use the platform to research products and services
Other than that Instagram cannot directly help you get more traffic to your website because,
it does not allow you to add external links in Instagram posts, the only place you can add a link on Instagram is Instagram bio.
So, if you have a blog that has to do anything with fashion, beauty and fitness then,
Instagram can be a great deal to build a personal brand and influence on a particular group of people and get more exposure for your brand.
Tumblr is a popular microblogging website and a social media network which is currently owned by automattic, launched in 2007.
According to statista, Tumblr has 330 million active unique users world wide.
It is one of the most popular social media platforms among adults in America and other Western countries.
Tumblr is so popular that many popular brands and companies like Coca Cola use tumblr to market their products.
For more information you can read my Tumblr review here.
How to use Tumblr for your blog?
As I have mentioned earlier tumblr is a social media platform and a micro blogging platform as well.
You can follow, share, report, like, comment, other accounts on Tumblr & you can also post content like images, gifs, links and videos to the platform.
You can drive traffic to your website from tumblr by adding links to your website on the platform and whenever somebody clicks those links they will immediately land on your website or your blog post.
Launched back in 2012, medium is one of the best social media platforms and online content publishing platforms.
According to a similar web, 150 million people visit the platform every month and the majority of the people come from the United States of America with 30%.
Medium is popular for its simplicity and being one of the best blogging platforms you can use to publish content for free and make money.
You can create an account on medium within a couple of minutes and start publishing content.
If you are interested in publishing long form of content, medium can be a great platform for that.
For more information you can read my medium review here.
How to use medium for your blog?
As I have said earlier, that medium is essentially a blogging platform and also a social media because it has some features such as likes and comments like any other social media platform.
After you create an account on medium if you have a blog on wordpress you can easily Republish all the blogs that you have created on wordpress to medium with this feature.
Every blog that you’ve published on medium from your website you can add a Canonical tag to avoid duplicate content issues.
You can also drive high quality referral traffic to your website and linking back to your post from medium by publishing articles on it.
And depending upon how people interact with your content depending upon the views and likes of your content, you can also make money from medium monetization program.
And because medium is one of the most highly authoritative websites on the internet with the domain authority of 96,
if you publish any content on medium targeting any keyword more often than not you have a high chance to rank a medium blog for that keyword in higher position of Google.
These are all the popular ways you can use Medium to grow your blog and make money.
Which social media platform is best for blogging?
As i have mentioned earlier there are 10 most popular social media platforms you can use, if I were to pick the most important you can use which can add immense value for your blog then I would rather choose,
- Pinterest- this can help you drive lots of high quality traffic to your website for free.
- Linkedin- this can help you build valuable connections with other bloggers and influencers in your industry and get more clients.
- Quora- this can help you with get more traffic and also get lots of new content ideas that you can write for your blog posts.
These are my top 3 social media platforms I would recommend you to use to grow your blog.
With that said let’s conclude the blog post.
These are all the best social media platforms for bloggers in 2021.
Do comment down which platform you choose to grow your blog.
Share this blog post if you have found it helpful.
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I will catch you next time till then keep learning and keep growing.