How to use google trends to find niche & make money?

Hi I’m Praneeth Kumar.

In this blog I will walk you through step by step on how to make money using google trends and create a business online.

If you want to make money online through blogging and e-commerce then this is the exact blog you need to read in order to get started.

So without further ado let’s get started.

Here’s a 30000 foot view of the blog post.

What is Google trends?

Before we learn how to use Google trends to make money online, first of all let’s understand what Google Trends is all about.

According to Wikipedia the definition is, Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages.

 The website uses graphs to compare the search volume of different queries over time.

The website was created and introduced by Google in May 2006.

But before we learn on how you can use Google trends to make money online you must understand a few important things like how Google Trends work,

How does Google Trends work?

Google Trends normalizes search data to make comparisons between terms easier. Search results are normalized to the time and location of a query by the following process:

  • Each data point is divided by the total searches of the geography and time range it represents to compare relative popularity. Otherwise, places with the most search volume would always be ranked highest.
  • The resulting numbers are then scaled on a range of 0 to 100 based on a topic’s proportion to all searches on all topics.
  • Different regions that show the same search interest for a term don’t always have the same total search volumes.

To put it in simple words, Google trends is a tool which will help you identify the broad search volume of keywords and topics and make better decisions.

Important Note from Google trends;

Google Trends is not a scientific poll and shouldn’t be confused with polling data. It merely reflects the search interest in particular topics. 

A spike in a particular topic does not reflect that a topic is somehow “popular” or “winning,” only that for some unspecified reason, there appear to be many users performing a search about a topic.

Google Trends data should always be considered as one data point among others before drawing conclusions.

So now let’s take a look at different ways on how you can use Google trends.

How to use Google trends to make money?

There are five different ways you can use Google trends to make money online.

 Let’s take a look.

1. Ecommerce

Google Trends is a wonderful tool to use if you want to start an eCommerce website or a dropshipping store.

Using Google Trends you can identify & target the right niche with your online store.

At the same time you can also see whether people are still interested in purchasing your product that you sell on your online store because,

 93% of the online experiences start from search engine and a majority of people use Google to learn more about the product and brand before purchasing it online.

For example if you search something like Masks in Google trends, you can see the popularity of the keyword declining because

 people are not really interested in learning and purchasing the product obviously because the covid-19 is decreasing worldwide with more people getting vaccinated.


The decline in search for masks in Google directly means that people are not really interested so you may see a decline in sales of masks if you sell them in your store.

This tool will help you check the popularity of any product and switch to different products which are popular and can get you more sales in the long term.

At the same time you can also use Google trends to check whether your market is seasonal or evergreen and also check the popularity of the products so that you can continue to make sales.

For example, if you sell something like sofa covers in your store, you can easily check the popularity of the product in Google trends.

When I search sofa covers in Google trends and set the filter of 12 months with a worldwide audience it shows me that the popularity is steady as you can see in the image below.


You can also see in which time period people are more interested in the product so that you can maximize your effort in that particular period to get the maximum sales.

For example in the product of sofa covers people are more interested about the product in 


At the same time it will also show you which country audience is searching the product more often than other countries for example for sofa covers Ireland & UK country people are searching that product a lot,

 this information will help you to customise your PPC ads of your store to that specific location and language so that you can drive maximum sales to your online store.


You can also check the popularity of any product in any specific location of the country for example, since we already know that United Kingdom is one of the countries which searches a lot on sofa covers

 Let’s take a look at the popularity of sofa covers in the United Kingdom. All this data is very much useful to customise your paid ads.


You can see which states of the United Kingdom are really interested in sofa covers so that you can target those states more.

And you can also use this tool to check the best time to create ads for Google shopping, all you need to do is to type in any keyword for example sofa cover and select Google shopping in that Google property drop-down.


Now you can see in which months people are really interested in searching about the product sofa covers in Google shopping.


At the same time you can also use related topics in sofa covers to sell those products on your store like, wing chair, dining table are

 similar products of sofa covers since people are also interested in learning about it when they search sofa covers.

This is how you can use Google trends to perform market research and take the data to get more sales to your online store.

2. YouTube 

Many people only like to use Google trends to do keyword Research and find topics for their blogs to get more traffic with Google search engine but

 you should also know that you can also use Google trends to get more traffic with YouTube search engine by finding the popular keywords on YouTube.

I don’t think YouTube requires any special introduction because it is the second largest search engine and social media platform after Google and Facebook with more than 2 billion people using it.

Let me show you how you can use this tool to get more traffic with your youtube videos.

Type any keyword in the tool & search it.


Select the YouTube search in the drop down of Google property.


Now you can see whether the keyword that you have entered is popular or unpopular in YouTube search engine and 

you can also consider using more filters like the location for example India or America to see whether the keyword and topic is popular in that specific location of YouTube search engine and 

audience or not and also use the time period and compare different topics to get the most out of the tool.

Apart from that you can also use the related topics & queries which are getting most popular at the moment for example

 When I search chicken fry in Google trends for YouTube search engine with worldwide location for the last 12 month period these are a couple of related topics I get which are excellent video ideas, you can also see whether the keyword and topic is getting popular or not.


This is an excellent way to get more YouTube ideas if you are struggling with it.

3. Blogging & SEO

This is where this tool becomes a very interesting, valuable tool for bloggers and digital marketers.

This tool can add enormous value in driving more traffic to your website because the data and numbers that you get from the tool are coming straight from Google search engine data set.

Let me show you a couple of ways of how you can use Google trends for your blog.

  • You can identify the search volume & popularity of any keyword in a broad sense and make better judgements and decisions.

For example, Tumblr is one of the most popular social media networks among the youth but the popularity is constantly declining over the period, at the same time there is also digital marketing keyword which has increased its popularity over the period of last five years.

  • You can identify, differentiate and target seasonal, growing and evergreen topics using categories for your blog and avoid fad niches.

Here are three examples of different types of topics with different categories.

Umbrella is a Keyword which is a seasonal industry. Affiliate marketing has an evergreen industry and Hiking is a growing industry.

  • You can identify the popularity of any keyword and topic in a particular location using interest by region feature. This is a very useful feature for local SEO because Over 88% of ‘near me’ searches result in a physical store visit.
  • You can also use related queries and topic suggestions to whatever keyword you search in the tool as excellent ones because most of the time the keyword ideas are of low competition.

In order to get these ideas all you need to do is to search for any keyword for Instance, I search affiliate marketing and scroll down and you can see two separate tables.


You can find breakout keywords like these,


According to Google, “breakout” means that Google doesn’t have enough search volume data for a meaningful “before” and “after” % difference.

So for any search term that’s growing more than 5000%, they mark it as “breakout” instead of noting the exact percentage.

Even though it only gives you keyword ideas but you will miss out on other keyword research metrics like search volume and

 keyword difficulty and I would recommend you to read my guide on how to do keyword research in detail.

  • You can also check the popularity of your competitors’ brands & websites to analyse them.

For example there are two popular SEO tools

SEMrush and Ahrefs, when we compare the popularity of the 2 tools, you can see that SEMrush has more popularity.

These are the ones of ways you can use Google trends for your blog.

4. Affiliate website

You must understand that 93% of online experiences start from a search engine like Google as people first look for information related to a product before purchasing it online on an eCommerce Store.

In such a case you can find amazing niches which are highly profitable if you can start affiliate website and for those of you who do not know what affiliate marketing is all about

 It is recommending a product to other people and when people purchase the product from your affiliate link within a period of time then

you can get a percentage of commission in the sale you generated and the commission will be dependent upon the price of the product sold & other factors.

Let me tell you how you can use Google trends for affiliate marketing.

First of all you need to search any product or any topic in general in Google trends to see the popularity of the topic 

with the filter of any country specific like the UK, etc you would like to target and at least a 12 months time filter to get a clear idea.

If you see the trend either growing with graph or being steady but not declining like it is with masks,

 you can assume that topic has good search volume, you can then consider searching for the affiliate program of the product on Google and

 start creating content related to the product and the topic overall on your website and make money when people purchase it by reading your blog on the internet.

Why not let’s take an example to understand the concept better.

Let’s try hiking shoes. This is a product people use for hiking, I hope you know what hiking is!

When you check the word hiking shoes in Google trends, I have made a filter of worldwide location and time period of the last 5 years to get the most reliable data.


As you can see in the image above the trend and popularity of hiking shoes is increasing every year which makes a good topic to start a blog on hiking shoes and

 majority of the people are searching the word hiking shoes from countries like United States and United Kingdom and

 other Western countries which are considered good because those countries are highly developed and those people have high purchasing power.

Now you can either become an affiliate for Amazon associates and start promoting products of hiking shoes or you can join other free affiliate programs on share sale and commission junction.

In order to get a list of affiliate networks, you can use Google.

Search, hiking shoes + affiliate program.

You will get a list of search results which offer affiliate programs of hiking shoes.


As usual if you follow the guidelines and if they accept your request, you can then become an affiliate for that network and start your affiliate blog.

If you want to go more deeper in selecting the right brand of hiking shoes you want to promote on your website you can use Google Trends and

 compare different brands and select the one which has the most popularity.

And also you can use the related queries which can form amazing blog post ideas for your affiliate blog.


This is how you can use Google trends to do affiliate Marketing by finding the right products to recommend.

5. News website

Google Trends is like a gold mine if you have a news website.

Let’s face it, if you have a news website you must publish a lot of content on a regular basis daily to get traffic but you don’t need to be an expert in any of those topics.

But you should also know that news is something which is constantly changing and the posts that you publish covering some news will not be relevant after a couple of days or

 even weeks maximum but in that specific period of time you can drive an unimaginable amount of traffic to your website if you get the things right.

Thankfully using this tool you can identify those news and trends even though they are short lived. You can drive maximum traffic in that limited time and make money like an event blog .

Let’s take an example to better understand how you can use the tool.

Recently the Indian government has banned lots of Chinese apps including tik tok which has become a viral news 

which is why you can see a lot of people have searched for a tik tok ban and are looking for that news because tik tok was one of the major social media platforms in india.

As you can see in the Google Trends it has the spike in July, August and September months of 2020.


If you want to get result fast, you can also select news search in Google property dropdown after entering the keyword in Google trends and 

it will only show you people who have searched for that keyword in Google news to look for the information.


Ofcourse it was national and international news so if you have a brand new news website, more often you will not be able to get traffic because the competition from other sites will be quite extreme.

But, what you can learn from this is that you can target local news like things that happened in your locality for example,

There is a popular Bollywood actor called Siddharth Shukla who has recently died in Mumbai and as you can see in the Google trends the searches for that actor in Google has seen a spike.


And the related queries are similar,


You can use this trending searches feature in Google trends to find what are the things that are trending at the moment and

 start covering those news, to get the results fast you can also filter the results with your specified category of industry.


Let’s take another example if you have a technology based news website,

 You can consider covering news related to the iPhone 13 release & you can drive lots of traffic to your website from Google news and SEO.

As you can see it is one of the trending searches.


For more information I would highly recommend you to consider reading my ultimate guide on how to start a news blog step by step, drive traffic & make money and you can also consider reading how to write a news blog effectively if you are a complete beginner.

With that said let’s conclude the blog post.

Ending remarks;

These are all the ways you can use Google Trends to make money online.

Share the blog post with your family and friends if you have found it helpful. Sharing is caring.

Also share your opinion and comments in the comments section below and

 let me know how else you can use Google trends to make money online.

 I will catch you next time till then keep learning and keep growing.