Hi I am Praneeth Kumar.
In this blog post you will learn 21 best blogspot SEO tips and tricks to get your blog on blogger rank higher on Google and get more traffic overall.
Blogger is one of the best platforms to build a free blog and make money if you have not started a blog yet you can refer to this guide to start a blog using blogger.
So without further ado let’s get started.
Here is a 30000 foot view of the blog post.
Blogspot SEO tips and tricks.
There are 21 key blogspot SEO tips and tricks.
Let’s see them.
1. Create a SEO friendly permalink
A permalink is the permanent link structure of your blog.
For example if there is a blog entrepreneurship.blogspot.com.
And published an article named on making money online through blogging then the URL of the blog would be,
Entrepreneurship.blogspot.com/2021/07/31/making-money-online-through-blogging.html
What’s problem with that is that the URL is very long.
There have been many studies conducted, all of them result in the fact that shorter URLs of blogs rank higher compared to longer ones.
Short URLs can appear in SERPs of Google and people can get an idea of what the page is going to be about by also reading the URL.
Although, it is not a direct ranking factor in Google.
You can easily create a custom short permalink for your blogs
When creating these URLs for your blogs, make sure that you have your target keyword included and you don’t want to use words like a, an, the in the URLs and limit the URL length to 75 characters long maximum.
2. Connect a custom domain
When you are starting a blog even if you don’t have much investment or money to start with WordPress but I would recommend you to consider investing in purchasing a domain name for your website which can cost you around $10 a year and go with a blogger.
You can easily connect a custom domain name that you have purchased with your blogger blog for free
By purchasing a custom domain name you can get more credibility and build trust with the audience on your website.
Because the fact is that when people visit your website and see that you have a blogspot domain, people normally look at your website as a spam and low quality website.
And the fact is that a large percentage of blogspot websites are spammy websites which people used to build private blog networks and get backlinks to their website.
At least adding a custom domain name with your blogspot blog can drastically increase your website credibility and people can take your website seriously instead of considering it as spam.
3. Redirect broken links
If you have lots of Broken links that show 404 error on your website whether it is an external outbound link or an internal link on your website then you can consider using this feature on your blogger blog which will help you to redirect all the broken links on your website.
Broken links are bad because they lead to the bad User experience on your website and this can lead to higher Bounce rate and your website can look less trustworthy for users.
4. Change your website layout and structure
It does not matter how good content published on your website is, how many backlinks you have for your website, or how popular your website is on the Internet, people will still judge the book by its cover.
Well what I mean is that.
The first Impressions of the website are the most important aspect for Website growth and success.
Even stats are that, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.
So, I would highly recommend you to consider switching to a better and more good looking theme and a design for your website and you can also consider having a professional logo from fiverr or you can create your own one from canva for free.
- Read Canva review.
You can also purchase lots of Amazing paid themes for your blogspot blog for better design and look on the internet.
You can easily Switch between different themes and customise themes depending upon your brand and change colours and fonts and other things.
For more information you can refer to this guide to learn more about the benefits of design and its importance.
5. Use labels and categories
Using labels and categories to your Blog is important because it will help improve the User experience on the website by letting users find the information faster on your website without getting confused.
Labels are like tags that let users know what the post is going to be about without reading the title or the blog post and categories are the places where you divide different blog posts into different topics and
you can easily show this categories in the navigation section which is menu of your website in the header part of your website.
6. Publish some important pages first
Before you publish any blog post on your website I would recommend you to consider a publishing a few important pages like,
- About us page.
- Contact us page.
- Privacy policy page.
- Terms and conditions page.
- Disclaimer page.
- Affiliate disclosure if you monetize your website with affiliate links.
If you want to monetize your website using Google AdSense you need to have all these important pages published on your website so that you can stay your website legally compliant and protect your website from legal issues.
You can read my guide to learn how you can write an excellent about me page and you can use Google forms to create a contact us page on your blogspot blog and you can get the rest of the other pages for free on the internet.
You can easily publish these pages on the pages section of your blogspot blog.
The difference between pages and posts is that you don’t regularly update it or change the pages that you publish on your website compared to the posts which are frequently updated and Added to the blog.
7. Use gadgets on your website
Gadgets are basically the widgets that you can add on your blogspot blog.
You can add blocks of content called widgets in different parts of your website like header, sidebar and footer, etc.
There are few important widgets that you should be adding on your blogs sidebar specially
- Blog search to let users easily search for their specific blog post they want to read from your website.
- Image-this can be an image of yourself or of your company that helps users know who owns the site.
- Popular posts- so that users can read other posts on your website and stay on your website longer.
- Labels & categories- you should do this to let users know what type of content you publish on your website along with the categories.
- Profile- you should show this to let users know about you at the author of the blog and how they can find you and know about you more.
- Subscribe- you should add this so that users can easily subscribe to your Blog by entering their email address and receive your notifications of your blog in future.
- Translate- you should add this so that users can easily translate and read the blog content in their specific own language which they prefer.
- Social profiles- you should add this so that users can easily connect with your website and interact with your brand on social media platforms like Facebook and Pinterest.
- Followers- you should add this to build the social proof of your website and let users know how many people follow your website on social media platforms, this helps users build trust with your website.
- Adsense- you can Monetize your website with AdSense ads by inserting the ad codes here.
Depending upon your website needs you can choose your favourite widgets.
All these widgets will appear in the sidebar which is the side section of your website or blog post when reading the article.
There is also a section called footer on your blogspot blog which exactly appears at the bottom of your website.
You can add a few other widgets like the important pages that you have already published on your website like about us,
contact us and privacy policy pages that I have mentioned above and you can also show your website logo and few other things which you like to show on your website depending upon your interests.
8. Avoid keyword stuffing.
Keyword stuffing is one of the most popular and well known tactics for bloggers.
It is a method of including keywords when writing the blog posts in your content forcefully.
Keyword stuffing used to be the secret for most bloggers to rank higher on Google especially in the 2010 period when Google was not that high tech and advanced in search algorithms.
Today this tactic does not work at all because Google has become more advanced with more algorithm updates and better Technology.
The main disadvantage of stuffing the keywords in your content forcefully is that it will reduce & hurt
the User experience when reading your article because the keywords that you include will not sound natural to the audience who read your content.
Because of that people would Bounce away from your website and visit some other page to get that information and it can lead to lower rankings in Google and loss in revenue at the end.
But, make sure that you include the target keyword of your blog post in a few important places like URL, First and last 100 words, headings of your content and in the title and meta description of your blog etc.
9. Optimize images.
Including images while writing a blog post is very important because it will make your blog more engaging and
visually appealing for readers but the disadvantage of adding images is that it will increase web page size which will cause higher load time at the end.
In order to tackle this issue first of all before uploading the images directly to your blogspot blog,
Consider compressing the size of your images using tinyPNG, after that you can upload the images directly to your blogspot blog and then add the alternative text aka alt tag in your blogspot blog to let Google know what the image is about.
As much as possible, consider inserting the target keyword of your blog post in the images alt tag that properly describes what the images are all about for search engines and screen readers when blind people use it.
You can easily add alt tag here
10. Change title and meta description of your website in settings.
In the settings section of your blog you should change the title and meta description of your overall website and how you want your website to look like in search engines results.
The meta description of a website that users can see from reading your title in the search results page should let users know what your website is about, what kind of content it Publishes.
It appears in SERP’s like this,
11. Use SSL.
SSL is an acronym for secure socket layer.
Having SSL is important for your website because it will encrypt all the passwords and other important data of users and save it from hackers.
It is a proven ranking factor in Google and definitely affects SEO ranking and traffic.
You can easily enable this feature on your blogger blog for free in the settings section.
12. Internal linking is the key.
As a blogger I cannot emphasize enough how important the internal linking is compared to other popular SEO techniques to grow your traffic and ranking and also conversions.
Interlinking is the technique of adding links to your blogs within other blogs you published on your website.
Interlinking helps each blog that you publish on your website connect with each other, pass link juice and authority, pass traffic, index important pages and much more.
It will also increase Dwell time and page views on your website subsequently decreasing the bounce rate on your website.
You can easily add internal links in your website posts and category pages and also so in the widgets section in the sidebar of your website.
You can also use keyword rich anchor text while adding internal links on your website.
13. Allow your website to get indexed in Google.
When you are initially working out on your new blog on blogger you might not have a lot of blog posts already
published so it would be a good idea to stop Google bots from crawling and indexing your website since you don’t have anything worth visiting on your website as it is brand new.
But, after you publish a bunch of high-quality blog posts on your website it is very much important that you allow your website to get indexed by Google by enabling this feature in blogspot.
You can do it here,
14. Take backups regularly.
You should always know that prevention is always better than cure
The main disadvantage of publishing blogs on a free blog platform like blogger is that you don’t actually own the blog or the content completely because you use the service of Google.
Because of which if you do not follow the terms and conditions or follow the content guidelines of the blogger then your blog can get deleted or suspended without your knowledge.
There have been many cases in the past where people’s blog on blogger have been deleted without letting them know prior,
so it is always a good idea to always have a backup of your website with yourself so that you don’t lose your work that you invested on the blog If in case your blog gets deleted for some reason.
Thankfully Blogger allow you to take the backup of your website. You can do this from the setting section of your website and get the backup and store it on your computer.
15. Use headings properly.
When you are writing blogs on your blogspot blog to publish them on your website then you should regularly use lots of headings and subheadings in your content to break the content and big walls of text into multiple topics and para’s.
By dividing your blog into multiple subheadings by using different heading tags like H2, H3, h4… people can easily skim and read your blog and understand the content in your blog.
It is a good overall experience for users with reading the blog.
Here you need to make sure a few important things especially when using headings,
Always use H1 tag as the main headline or the title of the blog post and then use the other subheadings from H2, H3 and so on as the below sub headings of the post.
This will properly structure your article and helps Google understand the content in your blog better so that you can rank higher in Google.
16. Optimize the title and meta description of your blogs for SEO.
When you have completed writing the blog post you should make sure that you properly optimise your blog post title and meta description for search engines, use this tool.
Make sure that your title is not longer than 60 characters and meta description no longer than 160 characters.
Also consider inserting your target keyword in the title and meta description and it also includes the year in the titles to increase CTR.
You can check the effectiveness of your blog post titles using this tool.
17. Nofollow outbound links.
When you are writing blog posts on your blogger blog you normally have to add & publish both inbound and outbound links on your blog to be able to rank higher on Google and show your blog as a comprehensive guide on the topic.
But when you are linking out to other external websites when writing your blog to give as a source or a reference and
if you don’t trust the website that you are linking out then you can consider adding a nofollow tag to your external link to
let Google know that you do not trust and you can stop passing the link juice and page rank of your website from that link.
18. Connect Google Analytics
Google Analytics is a tool that Google provides in order to analyse how your website is performing on the Internet and check your website traffic and other important metrics like traffic location, Bounce rate, etc.
Google Analytics is totally free to use and you can easily connect this tool with your blogger blog in settings section, all you need is to copy the google analytics code and insert in here,
19. Connect Google search console
Google search console is similar to Google analytics but it will help you analyse how much traffic you are getting from
Google in specific, identify and show all the problems your website has when search engines crawl your website, it will also help index your website in Google and much more.
You can refer to this guide to learn more about the benefits of using Google search console in detail.
20. Remove and de index unimportant pages
John Muller who is the senior web analyst of Google recently revealed that Google does not rank websites which publish lots of low quality articles on the website for the sake of publishing it.
And it is true by the way if you think about it for a second.
If you publish a lots of articles like hundred on your website which are not really of quality and helpful to users then it does not matter how many blog posts you publish on your website it will not end up getting more traffic from
Google because those blog posts are not really helpful to users both in terms of information and content quality and writing.
So, sometimes you should consider removing or de-indexing pages on your website which have
low quality, thin, plagiarized, duplicate content on your website so that you can focus on improving the content quality and rank other blogs on your website higher in Google.
You can do this just by using robots.txt file in post editor.
21. Enable comments section.
Enable the comment section on your blogspot blog so that other users can easily leave their comments and interact with your content and leave their opinion and feedback of your website on your blog so that you can work on that.
Also enable permission for anyone to comment on your blog, this will encourage more people to comment on your blog.
Make sure that you nofollow all the links that people leave in a comment section so that it
does not pass the link juice to their website and remove all the spam comments from the comments section with moderation feature.
With that said let’s conclude the blog post.
Ending remarks.
These are all the best and top blogspot SEO tips and tricks you need to know.
Share the blog post if you have found it helpful.
Do comment down which of the following blogspot tips you found interesting and useful in the comments section below.
I will catch you next until then keep learning and keep growing.