What is the best way to learn Digital Marketing in 2021?

Hi I’m Praneeth Kumar.

In this blog you will learn exactly 13 best way to learn digital marketing from home from both free and paid ways.

After reading this ultimate guide you don’t have to worry about how you want to learn digital marketing as,

I will walk you through a road map of learning digital marketing and becoming one even if you’re complete beginner.

So without further ado let’s get started.

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3 Best way to learn Digital marketing;

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Yes you read it right, there are 3 best ways you can learn digital marketing from home and those best ways are these.

  1. Self learning.
  2. Get some guidance.
  3. Get education and certification.

I will walk you through everything you need to know about how you can learn digital marketing for absolutely free of cost and paid ways as well in both categories so let’s dive right in.

  1. Self learning.

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In this category, you can learn digital marketing by yourself without investing a single penny on things like courses and coaching services.

 You will have to invest a lot of time and energy in finding, reading and understanding the digital marketing strategies and implementing them and understanding the best practices through trial and error method all by yourself.

There are many ways you can learn digital marketing by self learning and I will share a couple which are the best to learn digital marketing in 2021 and beyond.

  • Read blogs.

By far one of the best ways you can learn digital marketing without any investment is through reading blogs about it on the internet.

As a matter of fact blogs are considered 5th most trusted source of information on the Internet and 77% of internet users read blogs so definitely consider reading blogs regarding Digital marketing strategies.

You can visit and subscribe to many popular digital marketing blogs on the Internet like Neil Patel, digital marketing Institute, etc.

You can also consider subscribing to my blog to learn more about blogging and search engine Optimisation and other digital marketing strategies in detail as I publish those pieces of content regularly on this blog.

  • Watch YouTube videos.

Don’t just use YouTube for entertainment purposes, if you want you can study a lot of things about digital marketing from YouTube as well.

As a matter of fact YouTube is the second largest search engine after Google and also the second highly visited and

used social media platform after Facebook with a user base of more than 2 billion people who are using YouTube every month actively.

If you think YouTube is only popular for entertainment purposes like people only use YouTube for getting enjoyed then you are mistaken,

The top four content categories watched by YouTube users are comedy, music, entertainment/pop culture, and “how to.”

A lot of people use YouTube not just for entertainment purposes but also for learning things and as the statistics refer.

There are many popular YouTube channels you can follow as a beginner which teach digital marketing concepts like, Ahrefs, Neil Patel, backlinko, Digital marketing institute,

Watching videos is 50 times better than reading blog posts because it requires less attention and more engaging for users so at least utilise YouTube to learn digital marketing.

  • Listen to podcasts.

Without a doubt, podcasts are one of the fastest growing content in the world.

As a Matter of fact, more than 67 million people listen to podcasts every month and one out of five Americans listen to podcasts every single month even in a tight schedule of work and education and business is one of the popular categories in podcasts.

So, if you can, you should probably also consider listening to podcasts.

The benefit of listening to podcasts is that you can consume the content and learn about digital marketing whenever and

wherever you want . You can listen to podcasts in traffic while bathing while running and doing household work but you cannot do the same work when you are reading blogs or watching YouTube.

Just like you listen to music, you can also listen to a podcast and continue working on your task and get the job done.

This is a great option for those who don’t have enough time to read blogs or watch videos about digital marketing but want to become one.

I would recommend you to listen to podcasts on popular platforms like Spotify, Google, etc.

Some of the popular digital marketing podcasts which I frequently listen and you should too are, marketing school, social media examiner, business of Digital.

All these podcasts can help you learn more about digital marketing and grow your knowledge.

  • Read Digital marketing books.

You must understand the fact that books are not just lines of text on a piece of paper.

I personally view books as the years of experience of a person compressed into a 150 page note and I want you too to have a similar view towards books.

Whenever you are reading a book don’t just think about it as if you are reading a piece of paper, rather you are having a conversation with the author.

Reading books not only help you get better with digital marketing but it will also keep your brain active, strengthen the muscles of your brain, increase your vocabulary etc.

Some of the popular digital marketing books I recommend you to read are, Jab jab jab and hook,  Digital Marketing For Dummies, epic content marketing.

If you don’t have enough money to purchase and read a digital marketing book then you can download the PDF version of it and read as well from the internet.

  • Engage with people on forums.

Apart from all of these Strategies you can also engage with people on forums and social media platforms and learn the strategies and perspectives of people.

You can engage with people on platforms like Quora, Reddit, Warrior forum.

You can learn digital marketing by joining relevant groups on these forums and share your problems, questions and learn from experts on these groups.

By joining these groups you can learn different perspectives and different strategies that people use in the digital marketing campaigns and you can grow yourself quite a lot.

  • Follow and connect with people on social media.

You can also consider joining social media groups like Facebook groups and telegram channel groups about digital marketing and you can have direct conversations with bloggers and marketers and grow your knowledge.

These days many bloggers and digital marketers have their own active social media groups especially Facebook groups, WhatsApp and telegram groups which you can join for free of cost.

Apart from having conversations about digital marketing you can also get latest Deals And offers about Digital marketing tools which you can purchase with discounts.

Another thing is you can also consider following top digital marketing experts on different social media platforms like Facebook, Twitter, Instagram, LinkedIn and

YouTube to receive latest notifications about their content which you can visit and consume faster like blogs, videos, podcasts and grow your knowledge in digital marketing.

By following the right digital marketing experts you learn the latest and best practices that are working great in the digital marketing landscape currently.

A couple of people you can follow on social media platforms mainly on twitter are, John Muller, rand fishkin, Gary vaynerchuk.

  1. Get some guidance.

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In this category you might have to invest some money in learning Digital marketing and you will be guided by a mentor or some other person to help you learn digital marketing faster by making fewer mistakes.

Let’s take a look at those ways.

  • Buy courses.

Without a doubt one of the fastest ways to learn digital marketing, making fewer mistakes is by just purchasing a course and e book in it.

Purchasing a course and an ebook is useful to learn digital marketing because you will be practicing the right Strategies and techniques from a successful digital marketer,

this means that you don’t have to do all the mistakes that the other digital marketers do you and you can achieve success faster than other individuals saving a lot of time with right knowledge.

But the problem is finding the right digital marketing course because when you search for a digital marketing course in Google

you will find hundreds of results of people selling digital marketing courses to an audience online and in order to find the legit one I’d find it quite difficult.

In such a case,

I would like to recommend to you a couple of courses of digital marketing which you can take to learn faster like simplilearn, reliable soft.

You can also find amazing digital marketing courses on platforms like udemy and skill share for a lesser price.

  • Get some consultation and coaching.

Another thing is if you are just learning digital marketing by yourself like I do then at some point of time you might feel that you are getting stuck and moving nowhere,

if you don’t have enough money to purchase a course from a digital marketer then you can take a consultation from him either.

By taking a 1 hour consultation from a digital marketer they can give you new ideas and perspectives and solve your problem and give you the appropriate solutions.

By taking consultation you can take some valuable tips and insights of digital marketers which you can apply on your campaign and achieve success.

  • Attend events and conferences.

If you can, you should also consider attending events and conferences of digital marketers that happen worldwide.

The benefit of doing this is that you can connect with many digital marketers worldwide and you can increase your network and connections of marketers from these events.

You can engage with people and have conversations regarding digital marketing strategies and learn ideas and perspectives quite a lot from other digital marketers as well and also improve your communication skills.

You can also see your favourite digital marketers like Neil Patel (my favourite) sharing their insights and ideas live talking on the stage.

If you have any doubts and questions, you can ask the marketers directly and get them solved.

The best benefit of attending digital marketing conferences is that you can get a lot of exposure and improve your network of marketers,for example if you have a digital marketing blog then

you can find other digital marketers related to your industry and when you engage with other markers

you can build friendships with them and later you can request them for a guest post on their site this way you can also grow or get yourself interviewed.

You can also stay connected with these marketers as friends on social media platforms especially on LinkedIn and have conversations about digital marketing.

The only downside of this would be that sometimes the prices of these conferences would be quite high.

  • Watch webinars.

Thankfully due to covid pandemic, most seminars and conferences are now moved to online platforms called webinars.

You can also attend these webinars and learn many things about digital marketing from your favourite marketers.

The benefit of watching webinars is that they are sometimes even more engaging and interesting to learn digital marketing concepts and

strategies over live seminars as marketers can include a lot more visual images and graphics while explaining a concept and strategy which is not mostly possible in a seminar.

The downsides of this thing is that you cannot directly have a conversation and engage with other people attending the webinars.

There are many webinars, some are free and some are paid, which you can attend to learn Digital Marketing concepts.

To find relevant webinars about digital marketing you can search in Google or on YouTube.

  1. Get education and certification.

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If you are very serious about digital marketing and want to get a high paying job in the digital marketing landscape then you should probably choose this way to learn digital marketing as there is more chance of being successful in it.

  • Get an educational Degree.

If you want a digital marketing job right from the school age then you should probably consider taking an education qualification and a degree.

Even though you don’t need any degree and education qualification to be a digital marketer, having one can increase the chance of getting a job.

By having an education degree in digital marketing, you can get all the basics of digital marketing and have a good amount of learning, experience and knowledge in digital marketing right from the experts at a young age itself.

You can also get doing an MBA in digital marketing right from the start.

  • Take Google DM courses and certifications.

Let me tell you something interesting. Google, which is the most valuable digital marketing company and the largest search engine on the planet, provides a course and a certification for people who want to learn digital marketing.

Isn’t that amazing.

Just like other services and tools of Google even this course is completely free.

By enrolling in this free course if Google which has 26 modules and 40 hours of content which covers all the basics about DM.

It is one of the best digital marketing courses you can enroll in from the largest digital marketing company in the world.

The best thing about this course is that you not only get a knowledge about digital marketing, you also get a certificate about DM after passing a 40 question exam after doing this course.

You can download this certificate and include it in your CV or in your portfolio which helps you get more trust and improve your CV and eventually more job opportunities.

If you take other digital marketing courses online you may not get a certificate along with it but

this is the benefit of taking digital marketing courses from Google and even other top companies offer similar DM courses with certificate like Facebook, HubSpot, semrush,etc.

You can also learn digital marketing courses with certificates using the LinkedIn learning platform but it is not completely free.

  • Get an internship.

There are many popular digital marketing companies which offer internships for many people in digital marketing which you can apply to.

The benefit of working as an intern for different digital marketing companies is that

you will have a lot of first hand experience working as a digital marketer which you will not get in other ways of learning like reading blogs or attending seminars.

There is a popular quote of benjamin franklin that goes like this,

 Tell me and I forget, teach me and I remember, involve me and I learn.

By getting yourself involved in a digital marketing campaign as an intern, you will have a lot of experience in digital marketing.

You will gain a lot of skills like communication negotiation and teamwork, leadership skills by getting yourself involved as an intern.

Even when you apply for a digital marketing job in the future by including that you have been an intern for a digital marketing company in your portfolio,

the chances of getting hired will be higher compared to others because you have experience in working as a digital marketer before.

It does not matter whether you are getting paid or not for working as an intern for a company you should definitely choose that,

it can give you a lot of experience and help you build your network and get more opportunities for your journey in digital marketing.

You can find many digital marketing internship opportunities on platforms like LinkedIn and Google. These are all the popular ways you can use to learn DM.

Important note for learning Digital marketing;

If you want to learn digital marketing then it is a wonderful goal and I really appreciate you for deciding that because everything in this world is getting shifted on online platforms.

To be honest, learning digital marketing is not a big deal. You can read a bunch of blogs on the internet and get yourself educated on digital marketing concepts in a matter of 2 days but

you will only become a successful digital marketer when you implement that knowledge and get some results in the practical world and experience them.

By far, the fastest and easiest way to become a digital marketer is by starting a blog or YouTube channel of yourself. I did the same by starting this blog.

By starting a blog you can learn many things in the process like,

  • You will learn SEO.
  • You will learn content marketing.
  • You will learn search engine marketing and PPC.
  • You will learn email marketing.
  • You will learn WordPress.
  • You will learn social media marketing.

By starting a YouTube channel using your own smartphone camera without any professional equipment.

  • You will learn to make videos.
  • You will learn YouTube SEO.
  • You will learn and become an influencer in marketing.
  • You will learn social media marketing.

Just by starting a blog about digital marketing and blogging I have learnt a lot of things about it without ever purchasing a course or attending a seminar.

I would highly recommend you to start a blog by yourself to learn DM faster because it requires less investment and gets you higher returns and learns more DM skills.

A few helpful resources you can read.

With that said let’s conclude the blog post.

Ending remarks;

There you go these are all the ways to learn Digital marketing.

Do comment down what you think about how you want to learn Digital marketing.

Share the blog post with your family and friends to let them know how they can learn digital marketing from home.

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I will catch you next time till then keep learning and keep growing.